SEO revenue calculator
What is your organic search traffic actually worth? Enter your numbers for an honest estimate — a range, using the same clicks × conversion rate × value method. No fake exact figures.
Tip: conversion value is your average order value. Online stores' organic conversion rates are often around 1–3%.
Estimating the upside of ranking higher? Pair this with the CTR opportunity calculator to size the extra clicks first.
How to calculate the value of organic traffic
SEO revenue is easiest to estimate when your inputs come from the same funnel: organic clicks, organic conversion rate, and the value of the resulting conversion. Enter monthly values to see a typical revenue estimate plus a conservative uncertainty range.
For ecommerce, use a completed purchase value or contribution margin. For lead generation, use the expected value of a qualified lead or sale rather than a top-line number that SEO cannot directly control.
Use the estimate for prioritisation
This calculator is not an attribution system. Seasonality, assisted conversions, brand demand, and changes in conversion rate affect the result. Pair it with the CTR opportunity calculator to estimate traffic upside before converting that upside into revenue.
Use consistent currency and time periods. The displayed range is an uncertainty band around your inputs, not a promise of future revenue.
Attribute revenue to SEO — honestly
Connect Search Console and Yieldso shows the clicks and impressions each of your products actually earns.
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